{"id":4299,"date":"2016-05-23T15:30:11","date_gmt":"2016-05-23T13:30:11","guid":{"rendered":"http:\/\/www.micheletenaglia.com\/en\/centro-storico-fiat\/"},"modified":"2016-12-25T23:17:04","modified_gmt":"2016-12-25T22:17:04","slug":"centro-storico-fiat","status":"publish","type":"post","link":"https:\/\/micheletenaglia.com\/en\/centro-storico-fiat\/","title":{"rendered":"Centro Storico Fiat"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; custom_padding=&#8221;0|0&#8243; padding_mobile=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; background_color=&#8221;#d6d0bb&#8221;][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; custom_padding=&#8221;0|0&#8243;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Cover&#8221; src=&#8221;https:\/\/micheletenaglia.com\/wp-content\/uploads\/2014\/08\/Centro-Storico-Fiat-Social-Preview.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;right&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;off&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; alt=&#8221;Centro Storico Fiat&#8221; title_text=&#8221;Centro Storico Fiat&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Fiat&#8217;s Brand Museum&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>Fiat&#8217;s Brand Museum<\/h2>\n<p>Centro Storico Fiat, inaugurated in 1963, is located in Torino, in the liberty-style building that has been the first expansion of Corso Dante&#8217;s workshops, Fiat&#8217;s place of birth. The center hosts a collection of original cars, antiques, scale models, projects and posters that covers the whole history of the factory. Since the very first car, the <strong>3\u00bd Hp<\/strong>, to the amazing <strong>Mefistofele<\/strong>, and passing by tractors, trucks, locomotives, airplanes, naval engines, bikes and appliances. At Centro Storico Fiat you can also consult the historical archive of the factory.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;La brochure&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>The Brochure<\/h2>\n<p>On the occasion of the participation of the unique model of <strong>8V<\/strong> to the <a href=\"http:\/\/www.1000miglia.it\/\" target=\"_blank\">Millemiglia Race 2012<\/a> (a vintage car race held in the north of Italy), Fiat orders a new project for the brochure of the center. The elegant graphic design with a touch of hand-lettering travel through decades of heroes and inventors, in parallel with the history of Italy. The book jacket gives a deeper insight about the 8V, from the design and technical project, very advanced at the time, to the first time on the road in 1952. The brochure has been realized for <a href=\"http:\/\/leoburnett.it\/\" target=\"_blank\">Leo Burnett<\/a> in collaboration with <a href=\"https:\/\/www.linkedin.com\/pub\/loretta-zecchillo\/b\/533\/790\" target=\"_blank\">Loretta Zecchillo<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#d6d0bb&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Slider&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<div id=\"metaslider-id-3645\" style=\"max-width: 1080px; margin: 0 auto;\" class=\"ml-slider-3-113-1 metaslider metaslider-flex metaslider-3645 ml-slider ms-theme-default nav-hidden\" role=\"region\" aria-label=\"Centro Storico FIat\" data-height=\"487\" data-width=\"1080\">\n    <div id=\"metaslider_container_3645\">\n        <div id=\"metaslider_3645\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-3652 ms-image \" aria-roledescription=\"slide\" data-date=\"2015-08-02 11:25:33\" data-filename=\"Centro-Storico-Fiat-Cover.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/micheletenaglia.com\/wp-content\/uploads\/2015\/08\/Centro-Storico-Fiat-Cover.jpg\" height=\"487\" width=\"1080\" alt=\"Centro Storico Fiat - Cover\" class=\"slider-3645 slide-3652 msDefaultImage\" title=\"Centro Storico Fiat - Cover\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4893 ms-image \" aria-roledescription=\"slide\" data-date=\"2015-08-02 11:25:33\" data-filename=\"Centro-Storico-Fiat-Cover.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/micheletenaglia.com\/wp-content\/uploads\/2015\/08\/Centro-Storico-Fiat-Cover.jpg\" height=\"487\" width=\"1080\" alt=\"Centro Storico Fiat - Cover\" class=\"slider-3645 slide-4893 msDefaultImage\" title=\"Centro Storico Fiat - Cover\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3653 ms-image \" aria-roledescription=\"slide\" data-date=\"2015-08-02 11:26:28\" data-filename=\"Centro-Storico-Fiat-Pagine-1.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/micheletenaglia.com\/wp-content\/uploads\/2015\/08\/Centro-Storico-Fiat-Pagine-1.jpg\" height=\"487\" width=\"1080\" alt=\"Centro Storico Fiat - 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Pagine 2\" class=\"slider-3645 slide-3654 msDefaultImage\" title=\"Centro Storico Fiat - Pagine 2\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-4895 ms-image \" aria-roledescription=\"slide\" data-date=\"2015-08-02 11:26:31\" data-filename=\"Centro-Storico-Fiat-Pagine-2.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/micheletenaglia.com\/wp-content\/uploads\/2015\/08\/Centro-Storico-Fiat-Pagine-2.jpg\" height=\"487\" width=\"1080\" alt=\"Centro Storico Fiat - Pages\" class=\"slider-3645 slide-4895 msDefaultImage\" title=\"Centro Storico Fiat - Pages\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3655 ms-image \" aria-roledescription=\"slide\" data-date=\"2015-08-02 12:12:29\" data-filename=\"Centro-Storico-Fiat-Sovracoperta.jpg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/micheletenaglia.com\/wp-content\/uploads\/2015\/08\/Centro-Storico-Fiat-Sovracoperta.jpg\" height=\"487\" width=\"1080\" alt=\"Centro Storico Fiat - 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Poster\" class=\"slider-3645 slide-3656 msDefaultImage\" title=\"Centro Storico Fiat - Poster\" \/><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brochure of Centro Storico Fiat, a collection of cars, antiques, scale models, projects and posters that covers the whole history of Fiat factory.<\/p>\n","protected":false},"author":34,"featured_media":433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[122],"tags":[99,112,98,120],"class_list":["post-4299","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-design-en","tag-brochure","tag-brochure-design","tag-vintage","tag-vintage-graphic-design","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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