Tiger Spot’s Events Magazine
Tiger Spot Mag is the calendar events magazine of Tiger Spot, a pilot project of Tiger, a danish corporation with more than 400 stores all over the world. Tiger Spot is a sharing place inside one of Genova’s Tiger Stores in which you can have a drink, attenda an event or one of the many weekly activities such as courses and workshops. Genova has been the first city to host this project, even before than Copenaghen, headquarter of Tiger Stores.
A magazine because it is the best solution for Tiger. This brand has chosen a not-invasive communication policy and it is very focused on audience engagement. The design is clean, as suggested by the brand guidelines: minimal graphic design but still playful and image-oriented.