Maserati Mc Stradale Brochure
In Leo Burnett’s brief about this work the main focus is the double nature of the brand: elegance and sport. In the MC Stradale brochure, a model designed as an hybrid between Maserati Gran Turismo and the racing car Maserati Trofeo, this balance leans towards the power of the engine and the sporty line of the vehicle.
A “fast” project
Maserati brand guidelines impose the minimal effort for the maximum result. In this case an easy graphic idea that could evoke the racing concept of this car albeit preserving the elegance was needed. The graphics represent these ideas through the speed ups suggested by the tilted elements, making a reference to the power of this 460HP car, still keeping the main design clean and elegant.
